The Complete Guide to Mastering SEO-friendly Content

SEO-Friendly Content Creation

Why Do You Need SEO?

why you need SEO

What Is SEO?

Why Bother with SEO?

Search Engines 101

Man at a computer

How Do Search Engines Work?

Search Engines Ranking Factors

  1. Content: Keyword stuffing is no longer enough, your content should be valuable if you want it to rank high on SERPs. Not only should it answer user intent, but it should also be up-to-date and cover the topic in-depth.
  2. Backlinks: If trustworthy and high-quality websites link to your websites, your website’s authority will increase in the eyes of Google
  3. User intent: User intent or search intent is essentially what a user is looking for. So, if you want to rank for a certain topic you need to understand what users are looking for as well as the different keywords and synonyms they use.
  4. User experience: How users interact with a web page “beyond its pure information value” matters to Google. So, you should go that extra mile and focus on load time as well as on mobile-friendliness or on how secure your site connection is.
  5. E-A-T: “Expertise, authority, and trust” is one of Google’s most important ranking factors. For example, an “About” page or testimonials are great ways to prove your expertise. Google will also look at the domain age and links from other websites.
  6. Keyword optimization: While keyword stuffing is a big no, keywords are still crucial as they are what the audience is searching for. Therefore, you should include them in your title tag, URL, meta description, headings, and image alt texts.
  7. Website structure: Your website should be crawlable if you want search engines to find it easily.

SEO 101

  1. On-site SEO
computer on a desk

What Is On-site SEO?

What Are The On-site SEO Key Elements?

  1. Text:
  • Write short paragraphs and use subheadings to break down longer sections
  • Include 1–2 keywords in your URL to inform both search engines and users of what your content is about
  • Use hyphens between words for readability
  • Keep your URL short, simple and relevant
  • Include the primary keyword at the beginning of the title
  • Keep the title short, so it doesn’t get cut off in SERPs (search engine result page)→ around 55–60 characters
  • Don’t use all caps
  • Write an informative yet compelling title
  • If you don’t want Google to think that you have duplicated content, you need to give different titles to each page
  • Optimize your images by giving them brief but descriptive file names
  • Use file types that are commonly supported, such as JPEG, PNG, GIF
  • Use alt tags so that search engines understand what the image is about
  • Wrap subheadings in header tags (H2, H3…) to break down your content→ help both users & Google better understand the content
  • Try to include long-tail keywords in header tags
  • Internal links help Google understand the structure of your website
  • Help visitors navigate your website easier and discover more of your content
  • Use a descriptive anchor text

Off-site SEO

person sitting at a computer

What Is Off-site SEO?

What Are Off-site SEO Key Elements?

  • Authority is a factor that Google takes into consideration, and what better way to prove that than by getting a backlink from a relevant and authoritative website?
  • Link equity= the value that a website provides to another site by transferring authority through a link
  • Links are dofollow by default, but links that have rel=”nofollow” added to the code aren’t taken into consideration by Google, as they tell Google not to pass link equity to the linked page
  • Not all pages have the same value→ a high-quality backlink would be: relevant and from an authoritative website
  • Check out our article on link building to discover ideas for generating link building
  • Prove your expertise and promote your brand by writing as a guest for another website
  • If done right, guest blogging will not only position you as a thought leader in your industry but will also help with reaching a larger audience
  • If you want to increase brand awareness and encourage, social media marketing is the way to go. In fact, 73% of marketers think that their efforts with this type of marketing have been “somewhat effective” or “very effective”
  • Another great way to position yourself as a thought leader in your industry is getting involved in conversations related to your industry on niche forums or platforms such as Reddit or Quora.
  • Get involved in these online communities by replying to threads, offering solutions for industry-related problems, and linking your content when suitable

Technical SEO

technical seo

What Is Technical SEO?

Technical SEO Checklist

  • A XML sitemap is essentially a map for Google as ​​it includes all the pages on your website that are available to be crawled by search engines
  • According to Google, huge websites, websites with large archives, new websites that don’t have a lot of backlinks, or “websites which use rich media content” are the ones that need a XML sitemap. However, as Yoast emphasized, all websites would benefit from having an XML sitemap, as this way you ensure that search engines find every page on your website.
  • A confirmed ranking factor, page speed is also crucial for user experience as 53% of websites are abandoned if a mobile page takes longer than 3 seconds to load
  • From implementing cache plugins or compressing files to using content distribution networks, there are multiple ways to reduce page load time
  • Your site’s architecture represents how your website is organized.
  • By optimizing your site’s architecture, you are helping bots the relationship between your pages and making it easier for search engines to crawl your site’s pages
  • Implement a hierarchical structure as it shows Google which pages are the most important
  • Breadcrumb lists help with navigation as they guide users on your website
  • A breadcrumb trail is also an indicator of a page’s place in the website’s hierarchy

Your Content Optimization Strategy for 2022

chess set
  • Makes scheduling seasonal content easier→ you’ll be covered all year round
  • Gives you more flexibility→ ironically, having a content plan, gives you more space to experience with different types of content and to exploit those random bursts of creativity as your main content is already set
  • Helps with consistency→ planning your content will help you stay consistent. Having some content ideas set aside for the days when you aren’t feeling particularly creative will boost your consistency
  • Create an infographic
  • Remarket your timeless pieces on social media
  • Produce a video or a podcast with the information from your evergreen written pieces
  • Create an e-book with your best evergreen pieces
  1. Do a site crawl: a site crawl is a great way to identify any possible issues you might not have noticed while publishing your pages.
  2. Check if your website is indexed: you can do this by entering “site:yourwebsite”. You can find out how many of your pages have been indexed from the number of shared search results. Or, you can check index status in Google Search Control
  3. Perform an on-page SEO check: From meta description to URL, title tags, and even paragraph length, check if your website is truly optimized for search engines.
  4. Check for thin or duplicate content: Google hates duplicate content, on your website and, especially, on multiple pages. You can use Copyscape to identify any duplicate content.
  5. Verify page speed: With tools such as Google’s Page Speed Insights, you can verify your website’s load time. However, there will always be room for improvement when it comes to website page load speed, so optimize your images and videos, reduce HTTP requests or configure the server settings.
  6. Test mobile-friendliness: Did you know that 60% of smartphone users employed search results, like “click to call”, to contact a business directly? Use Mobile-Friendly test to see how mobile-friendly your website is.
  7. Engage with Your Audience

Now Back at You!

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