How to Diversify Your Content Strategy

Content Strategy
  • Prioritize Video Content
  • DIY, educational and tutorial videos for the awareness stage
  • Product and customer testimonials videos, or live stream Q & As for the consideration stage
  • FAQ or demonstration videos for the decision stage
  • Try Long-Form
  • From social media videos to short paragraphs instead of a lengthy blog post, content that can be consumed quickly is great for grabbing your audience’s attention.
  • Still, if you want to position your business as a thought leader in your niche and prove your expertise, long-form content is fundamental.
  • Both types of content are valuable, and your business will experience a significant boost when you combine short-form and long-form content. A​​fter all, you can use the easy-to-consume, micro-content to attract your target audience and long-form content to provide your visitors with valuable information.
  • From e-books to white papers or long-form blog posts, there are different content options that can help you diversify your content marketing strategy. Besides, by incorporating long-form content in your content plan, you can also gain an edge over the competition and build authority.
  • Like we said before, consumers need to be able to trust a business in order to make a purchase, and what better way to gain their trust than with informative and high-quality content?
  • Experiment with Audio Content
  • With podcasts experiencing a stable increase in popularity among Americans, you cannot deny that audio content has become a big deal.
  • Think about it, podcasts are pretty much the easiest type of content to digest since people can listen to them during their workouts, while they are commuting, or even when they are doing chores.
  • You can use this type of content to grow your brand by inviting guests on your podcasts and attracting new audiences.
  • Remember, effective content strategies are diverse so if you want to improve those SEO rankings and keep your target audience engaged, you need to be switching things up and experiment with different types of content.
  • Utilize User-Generated Content
  • Start Repurposing Content
  • Creating infographics
  • Remarketing the pieces on social media
  • Producing an e-book with your best evergreen pieces
  • Expand On Social Media Platforms

Upgrade Your Content Strategy by Diversifying!

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