I’m sure you’ve heard that “SEO is different for mobile.” But what does this really mean? There are SEO best practices for mobile, but there are also things that are the same. How do you know if your SEO strategy needs changing? …

External links are great for SEO. They help increase the popularity of your site, and they make it easier for people to find your content. Unless you’re an SEO expert, search engine terms can seem tricky to understand. The good news is that they’re deceptively simple. …

We may have discussed the importance of evergreen content, but why bother writing informative content if users won’t bother to read it? This is why it is crucial for your content to be engaging as well as insightful. You can, in fact, get the best of both worlds. The solution…

If you’re an entrepreneur looking to invest in your business’s online presence, you’ve probably heard the phrase “SEO Guarantee.” But what exactly does that mean? It sounds like it might be a worthwhile venture, but don’t take the bait! SEO guarantees don’t do much for your site’s ranking. In fact…

From attracting prospects to nurturing them or to convincing customers to re-engage, you need different content types if you want to make your business accessible for all types of visitors. Integrating content into your digital marketing strategy is only the first step. If you truly want to change things up…

Semantic SEO is a buzzword that gets tossed around a lot in the SEO industry, but what exactly does it mean? Semantic SEO refers to the relationship between your website’s content and its surrounding context, the influence of relationships on your search engine ranking, and how search engines interact with…

SEO is a tricky business. You have to keep up with the latest trends and technologies, and you have to know how to use them correctly to be successful. But, as with anything else, people make some common mistakes when they’re trying to optimize their website’s SEO. What are common SEO mistakes? When it comes…

By now, you probably know that a SEO strategy is crucial and that you cannot just follow some search engines guidelines when you feel like it. Nonetheless, for any search engine optimization campaign to be successful, you need to establish if you are focusing on global or local SEO. So…

Thanks to the canonical tag, duplicate URLs can become a worry of the past. Think about it, if you don’t tell Google which URL is canonical, the search engine will make the choice for you. This way, you have control over the URL that users see in search results. Essentially…